Digital
Andy Smith
Digital Creative & Design Consultant. Blending creativity and strategic design thinking to define, elevate and evolve digital products.
Case studies.
FARROW & BALL
Evolving a heritage brand for digital
easyjet
A vision for agentic travel
Jet2 holidays
Integrating ai assisted holiday search
Howden
Unifying a complex global brand
WHAT I DO
Define. Elevate. Evolve.
DEFINE
Product
Vision
Defining what the product experience should be.
Taking early thinking or internal ambition and turning it into a clear, tangible product direction.
Lean research & synthesis
Opportunity analysis
Product branding & positioning
Core journey definition
Feature concepts
Clickable prototypes
Experience principles
Showcase animations
Core design system foundations
ELEVATE
Experience
Elevation
Elevating an existing product experience.
Product redesigns that strengthen usability, visual impact and brand expression.
Lean research & synthesis
Opportunity analysis
Redesigned key journeys
Brand-in-product alignment
Clickable prototypes
Experience principles
Creative vision narrative deck
Core design system foundations
Production ready designs
EVOLVE
Innovation
Concepts
Creative and strategic exploration that shapes long-term product direction.
Defining future-state customer journeys and product experiences, creating clarity, alignment and a clear direction for what to build next.
Opportunity framing
Future-state customer journey modelling
Intelligent feature exploration
UI design concepts
Concept narrative decks
Concept films
SOME CLIENTS
Mondelez*
Lexus*
Louis Vuitton*
Bloomingdales*
easyJet*
Jet2 Holidays
Farrow & Ball
Coop Food
Johnnie Walker
Playstation
Umbro
Nike
*Last 12 months